Our Online Presence Overhaul – perfect for new and experienced realtors alike – is a 3-part service aimed at improving (or creating from scratch) your profiles across multiple digital channels including Facebook, LinkedIn, Google and Zillow. Your online presence should not simply be a "check the box" part of your marketing efforts, and we can't tell you how many agents have come to us with no Google reviews (or no Google My Business account at all), duplicate Zillow accounts, outdated information, or all of the above. When prospects and clients search for you online, it's important that you are well-represented across all major channels and that your accounts are current and maintain a consistent tone that aligns with your brand. Through this service, we will help lay the foundation for a successful online marketing strategy.
Your online presence carries over into how you convey yourself through email, which is why Mailchimp Email Setup is a standard part of our overhaul service. Email marketing is an incredibly powerful tool for directly communicating your expertise and your listings, but the content is just half of the equation. Formatting, style and brand continuity all play a role in the effectiveness of your emails – both in terms of increasing engagement and demonstrating professionalism.
The online audit includes a detailed review of the accuracy and completeness of your online profiles to determine where you’re featured (and where you should be) and how your online presence can best be improved to align with your brand. After you’ve completed our questionnaire, we will schedule a 30-minute phone consultation to review your online profiles and discuss a recommended game plan.
Utilizing best practices for each individual channel (e.g., your Instagram bio requires a completely different structure than your LinkedIn summary), we rework your existing profiles and create any relevant new profiles to ensure you have a fully up-to-date and comprehensive online presence. We also take a keen eye to the overall flow and consistency of your profiles by thoughtfully refining the look and feel of each one.
Creating a customized Mailchimp account enables you to email your sphere without much time or planning. From back-end settings to design, we handle all aspects of setup so that when you log in, you’re good to go. Mailchimp’s user-friendly interface allows even the most technologically-challenged to drop in text and images with ease, and our template preparation ensures your branding and style remain intact.
Pricing | Cost for the Online Presence Overhaul is $850; without Mailchimp Email Setup, the cost is $550. Once services are initiated, payment is non-refundable. Within 30 days of project completion, clients who sign up for Social Media Management or Web Design will receive a credit towards these services in the amount of 25% of their Online Presence Overhaul payment.
Timing | Within 1 business day of payment, you will receive an email with directions on how to securely submit the information needed (including account logins, bio and headshot) to complete these services. Once received, we’ll contact you to schedule the 30-minute phone consultation. Turnaround time is typically 1 week from the time of the phone consultation.
Guarantee | In addition to offering a limited number of revisions for the Online Presence Overhaul, we will do everything possible to make sure you are completely satisfied with our services.