WHY VIDEO MATTERS
There’s no denying the importance of video, and it will only become more important in the years to come. 78% of all people watch videos online every week. Video on a landing page can increase conversions by 80%, video included in an email has been shown to increase click-through rates by up to 300%, and social video generates 1,200% more shares than text and images combined. Not to mention, 73% of homeowners say they are more likely to list with an agent who uses video.
Beyond the statistics, there’s really no better way to form an instant connection with a potential client, share your market knowledge, or promote a listing. Video is a powerful marketing tool not to be underestimated and one that, when produced well, showcases you and your brand in an authentic and engaging way unmatched by other mediums.
HOW (AND WHERE) TO USE VIDEO
You know you need video, but how do you put it to work? In real estate marketing, video is most effective when used to profile yourself, your listings, and your knowledge. Our favorite examples of this include well-produced agent introductions, testimonials, listings, and social media sound bites delivering your market expertise.
We often hear from clients that video feels intimidating and out of reach. While there’s no doubt this can feel true, the video production process should actually be seamless, and even fun. From scripting to production to final delivery, we handle all the fine details that go into creating a polished video so you don’t have to worry about a thing (except maybe your outfit).
FULL-SERVICE VIDEO OFFERINGS
You may envision something very specific, or you may have no idea where to start. Our specialty is taking a raw idea and transforming it into a story with originality and creativity. We’re here to help you flesh out any ideas and convert them into a script, storyboard, production plan and, ultimately, a polished video.
There’s never too much prep that can go into a day of production. Before going on location, we make sure you feel as confident as possible in the experience of being on camera (and we’ve got teleprompters on hand just in case). Our highly experienced crew is among the best in the industry and well-versed in all scales of production.
We don’t believe in fixing it in post (although we can if need be). Post-production is a crucial element of the process and where your narrative truly comes together. Through thoughtful review and selection of footage and expert editing and sound techniques, we ensure your final product best represents you and your brand.